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Sports content and digital marketing specialists Independent Content Services Limited (ICS) has developed unique data analysis to produce Beforetheoff.

We are passionate about the sport and employ a large team of dedicated racing analysts, researchers and writers who pool resource to provide invaluable up-to-the minute advice on upcoming races. is a new breed of site that focuses on what punters need as race times approach.

The site offers useful free information and more premium analysis, designed to provide significant pointers to each horses chances in an uncomplicated and easily digestible format which helps to make betting on UK and Irish horse racing profitable, for a small subscription.

The site launched in March 2014 and continues to evolve and develop new features and data to ensure horse racing punters are offered the best tools and information.